i’ve had to do tons of this lately and found that for the amounts of tickets being done (e.g. 7000 x 10 tickets + cover & mailer) that chuckT’s solution almost 2 years ago is similar to what i use. would be interested to know if others doing similar VDP are using a wholly indesign/excel solution, or if specific VDP software such as XMPie are being used.
Thanks very much for your prompt reply, which reassured me that I was on the right path. From having read various Help topics, I suspected that I'd have to use an Excel data source for the numbers. Fortunately, my knowledge of Excel was good enough to know about the drag and drop facility to create automatic sequential numbering, so the data source creation was easy. In the end, it was the mail merge (no surprises?) which proved a tad tricky, but I got there in the end. I've used MM many times and quite happily in Word documents, but for Publisher label format, it was of course a bit different. The important bit that I had to discover for myself was the significance of, after getting to the Print stage, going into Print options, to Publication & Paper Settings, and selecting Multiple Pages per Sheet (& in my case, also "Single-sided" cos my default of duplex printing had come up). But TA-DA!  All is fine now. Thanks very much again.
After years in the graphic design and art industry, there’s one thing that I can’t understand: why designers try to get along without Adobe InDesign. I’ve been using this program for many years, and it’s helped me work efficiently and productively. I’ve created this website to show everyone that InDesign is a program that you can and should learn, and the best program for layout and desktop publishing. If you’re interested, check out my book on creating an ePub with InDesign. It’s got all you need to know in order to take your eBook from the final draft to an interesting and well-formatted ePub book.

Like Microsoft Word, Publisher also lets you add page numbers to your document. This is a special element of the document, as the page number function is smart enough to manually adjust itself in the event that something changes the number of pages in the document. This makes it (typically) preferable to a manual page numbering system that could become incorrect if the number or order of pages changes. Our tutorial below will show you how to insert page numbers in Publisher 2013.

Changing the numbering display affects how pages are indicated in the InDesign document, as in the Pages panel and in the page box at the bottom of a document window. The numbering display also affects how you specify page ranges when printing and exporting the document. However, the numbering display does not change the appearance of page numbers on document pages. numbering in indesign